In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions of eyeballs and was brilliantly successful.
Bajaj Auto, once known for its scooters which revolutionised the two-wheeler market in the country, on Wednesday said it will exit the segment by the end of the fiscal to focus exclusively on motorcycles. The company that by and large created the scooter market in the country through its popular 'Hamara Bajaj' campaigns in the 1980s and 90s, today sells just one scooter -- the 100-cc gearless Crystal.
But will this dilute Bajaj's strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?
With every two-wheeler company except Bajaj offering scooters now, that day is not far when the company that made 'Haamara Bajaj' a household name will get back to the segment where it once ruled.
Everything you wanted to know about the country's oldest two- and three-wheeler manufacturer and more.
In just three months from now, 'Hamara Bajaj' could become 'Hamara Pulsar' or 'Hamara Discover'.
.jpg)
Scooters such as those from Kinetic Motors had become gearless by then and were no more family rides, but peppier individual modes of transport.
The Bajaj scooter with the 'Hamara Bajaj' advertisement struck the right chord with millions of Indians.
"Now, in my view, Bajaj is a bit like a zoo," Bajaj Auto managing director Rajiv Bajaj said on Wednesday, likening the different models from the firm's stable as different animals in a zoo.
Showing a rift in the Hamara Bajaj-famed two wheeler giant Bajaj Auto, group chairman Rahul Bajaj on Wednesday differed with his son and managing director Rajiv Bajaj's decision to exit production of scooters saying he was not only not convinced but was 'hurt' by it.
The Bajaj Super could not be called a pretty scooter, but it was sturdy and reliable, says Veenu Sandhu.
All great companies determine success by their ability to bounce back.
If you are looking out for a stress-free biking experience that does not cost you a bomb do not look beyond these five.
The concept is making a comeback with companies like Bajaj, Titan, Kingfisher, Nirma and Airtel using their old jingles enmeshed with new visuals.
'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'
Ayushmann Khurrana talks about his first single O Heeriye and his future projects.
Hamara Bajaj may have walked into the sunset, but the sun is shining bright for other scooter manufacturers in the country.
Here are some beauties that will be seen on Indian roads this year and a few old ones that went under the knife, so to say...
Padamsee will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall and 'Hamara Bajaj' for the auto major.
How Bajaj, Colgate, Raymonds, Zee lost out.. Strategic errors have hurt many companies, says adguru Sandeep Goyal.
Tell us, dear readers and fellow AAA fanatics, what is that one thing about this beloved laugh raiser that you love the MOST?
'Can Tendulkar recreate the magic of his youth?', asks advertising guru Sandeep Goyal.
'I compare Rocky Handsome to Bajrangi Bhaijaan. Bajrangi (trailer) did not tell you much but when you came out of the theatre, you said it was a beautiful film and felt that emotion. What's different in the two films is that Bajrangi did not have action. Rocky Handsome has action that hasn't been seen before.' John Abraham on Rocky Handsome.
Maruti Suzuki has given Nexa franchises to only existing dealers.
'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'
Down in the Indian Ocean, cricket turned out to be the great unifier and Archana Masih, only an intermittent fan, became its ambassador of sorts.
'Just imagine, in 2015-16, we're shamelessly talking about women empowerment! What is more shameful than this? I decided to make a film where a woman's character would be strong and see where it goes.' Shoojit Sircar prepares us for PINK.
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances